Privacy Policy

Last Updated: 2026

This Privacy Policy explains how iamlondonthor.com ("we," "us," "our," or "Site") collects, uses, and protects your personal information. We are committed to safeguarding your privacy in accordance with applicable UK and international data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following types of information:

How We Use Information

We use collected information for the following purposes:

Cookie Policy

Our Site uses cookies to enhance your experience. Cookie types include:

You may opt out of non-essential cookies through your browser settings or by declining cookie consent when prompted. Disabling cookies may affect site functionality.

Third-Party Links

Our Site contains links to third-party websites, including William Hill and other casinos and affiliates. We are not responsible for the privacy practices or content of external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information. Your use of linked sites is subject to their respective terms and policies.

Your Rights

Under UK GDPR and Data Protection Act 2018, you have the following rights:

To exercise any of these rights, contact us using the details provided below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Analytics and usage data are typically retained for up to 12 months. Affiliate tracking data is retained in accordance with William Hill's requirements and our affiliate agreements. You may request deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions, concerns, or wish to exercise your data rights, please contact us at:

Email: [email protected]

We aim to respond to all inquiries within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.


Please note: This site is an affiliate of William Hill and contains gambling content. Gambling may be addictive. Please gamble responsibly. If you require support, visit www.gambleaware.co.uk.